Web Design & Development Web design and development done right gives you a powerful online marketing tool. More than eye-catching design, a successful website should be the product of well-planned and executed content strategy, information architecture, usability, technical programming and search marketing principles. At Top Draw, our marketing expertise, along with our results-driven approach, means we understand how to best capitalize on your online advertising efforts and how to measure and attribute sales, leads and goals. Mobile & Responsive Web Design Responsive design has become the standard at Top Draw. This means that we build all of our websites using flexible grids and layouts so that the site adjusts to the user’s screen. No more zooming in and out or scrolling from side to side. Responsive design optimizes a website for the best possible user experience, whether viewing it on a desktop computer, laptop, tablet or smartphone. Our team of designers is also skilled in the art of graphic design. They’ll craft your site’s color scheme, logo, images, and text cohesively and incorporate them into a stunning end product attractive to your target audience. Our web design firm has used these skills to build beautiful sites as well as to ensure their success through the latest internet marketing tactics.
MELS are proud to present you with a full featured solution designed to provide you with that high return. It’s in our own self-interest… you see, our own clients are our best form of obtaining new business. In your own profession you meet lots of people – we want you to remember our name when speaking to your clients, partners and associates. We do realize that doing a good job for you is money in your pocket and also ours.
Search Engine Optimization
Get relevant be found
MELS Communications is a leading service provider that leverages the patented “SureVisit” technology which intelligently models Google’s ranking algorithm and spans all search engines, geographies and languages.
Grow your following and keep them engaged
MELS will create awareness of your business in the social would. A lot of traffic is driven from social followings. MELS helps you build and engage your community whether on Facebook, Twitter, Pinterest or others.
Designs that won’t look “old” immediately after launch
We are committed to using the latest methods in web design which allows us to create responsive websites that show up clearly on any device, whether it’s a large computer or a tiny smartphone. The last thing you want is to drive visitors away just because they can’t view your website properly on their device.
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When it comes to marketing a website, many people forget about the importance of social media. But, as social media channels, such as Twitter and Facebook, become increasingly popular, it’s an area of digital marketing that deserves attention. Furthermore, social media marketing is becoming an important component of search engine optimization. By focusing on creating high quality social media content and developing an audience, search engines are more likely to rank your website higher in the search results. Our social media services are implemented with all of these considerations in mind.
If you’ve decided to use social media marketing to promote yourself or your organization, you might not know which techniques to focus on. Our social media services focus on the following elements:
- Staying active: By updating social media accounts regularly, we’re more likely to draw attention and build an audience. Twitter is a great way to do this because it’s quick to post new Tweets daily.
- Channel segmentation: We focus on each social media channel individually. The strategies that are best for Google+ and those that are best for Foursquare are not necessarily the same.
- Customer Service: All individuals and businesses will receive some negative exposure on social media platforms from time to time. That’s okay, because it is not necessary to be perfect. By providing exceptional customer service and focusing on resolving issues, you can move beyond any bad social media press.
If you’re new to social media or don’t have the time to update your accounts frequently, it’s not a problem. We offer social media profile setup and management with these constraints in mind. Our social media specialists can handle every aspect of setup and management, including bios, introductions, updates, and much more.
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Search engines are unique in that they provide targeted traffic – people looking for what you offer. Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.
Can I do SEO for myself?
The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. For the most part, SEO education is free and available on the web, including guides.
Depending on your time commitment, willingness to learn, and complexity of your website, you may decide you need an expert to handle things for you. MELS practice SEO can vary; MELS has a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO consider themselves to be in the broad field of optimization and website strategy.
Still, even in this case, it’s good to have a firm grasp of the core concepts.
With MELS hosting you can depend on:
- Highest customer service
- Quality equipment
- Maximum guaranteed uptime
- Highly functional tools for administration
- The leading feature set available
- Secure backups
- Solid and honest business practices
In addition to our wide range of SEO services, we also offer pay per click (PPC) management. Our Certified Google AdWords managers can help you get more clicks, reduce the cost per click, and bring more traffic from your target market. Each of these elements offers a greater return on investment for your marketing budget. PPC is getting more expensive every year, so you need an internet marketing firm that understands how to outthink the competition. We are certified partners for Google AdWords management and have over 10 years of pay per click management experience going back to goto and overture (the original pay per click search engines).
When it comes to AdWords and other PPC platforms, there are many tactics that must be executed correctly. First, a variety of search terms needs to be researched and analyzed. This ensures you’re getting noticed by your target market and not overpaying for each click. Second, you need high quality ads that appeal to anyone who entered these keywords. Otherwise, the right people won’t be clicking on your ads, which is unnecessarily expensive. Third, it is important to monitor the ads, perform testing, and analyze the results. This ensures your PPC campaigns are improving over time. Our Google AdWords management specialists are experienced in each of these crucial areas.
MELS Mobile Apps can help you create a great looking custom mobile application that is easily found and fits your needs perfectly. Some unique features we provide are:
- Confidentiality: MELS Mobile Apps will send our NDA form to protect your company’s ideas and privacy.
- Scalable Designs: So that when your app is a success you’ll have the peace of mind that it will stay a success.
- Debugging: Many developers do not debug there application, we do to make sure it they work the way they should.
- Custom Design/Structure: This allows you to have long term upgrade options.
- Implementation Research: We test out applications as much as permitted to make sure our applications accomplish their intended goal.
- SUCCESS: With more applications ranked in the top grossing, free, and many other categories then ANY other mobile application development company in the same field and specilities. MELS Mobile Apps should be your only choice, Call us today to get started on making your mobile app a success.
At MELS Mobile Apps we are committed to helping you with your ideas. …we look forward to helping make your idea a reality.